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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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In Chapter 1, we discussed three distinct sociological theories: the conflict theory, the functionalist theory, and the interactionist theory. The functionalist theory is comparable to the gears in an...

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Market opportunity

Market opportunity

Q What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

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The outcome of conducting a market opportunity analysis involves a consideration of the financial capabilities, competitive readiness for taking any kind of action and available technology. The outcome can help an organization to identify a completely new target market and to discover those unsatisfied consumer needs and realize the competitive advantages (Ogden & Ogden, 2014). I want to choose the target audience and evaluate strengths and weaknesses of MOA. I think that without knowing the strengths and weaknesses of own product, it will be not possible for me for selling the product. All of these chosen components play an important role for IMC.