The outcome of conducting a market opportunity analysis involves a consideration of the financial capabilities, competitive readiness for taking any kind of action and available technology. The outcome can help an organization to identify a completely new target market and to discover those unsatisfied consumer needs and realize the competitive advantages (Ogden & Ogden, 2014). I want to choose the target audience and evaluate strengths and weaknesses of MOA. I think that without knowing the strengths and weaknesses of own product, it will be not possible for me for selling the product. All of these chosen components play an important role for IMC.